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MUSIC PRODUCTION

ALL THE MUSIC YOU NEED

One the services offered by SonusFactor is the creation of original music for many specific applications and demands (e.g. virtual orchestrations, radio jingles, theme songs, soundtracks, backing tracks for live performances of bands, corporate sound logos, TV commercials etc.). ``Acqua & Sapone``, ``Emmegross``, ``Arcaplanet``, ``La saponeria``, ``Saponi e Profumi`` and ``L’isola dei tesori`` are just some of the companies that have entrusted SonusFactor with the task of creating jingles and corporate advertisements for their in-store radios since 2009.

HOW I CAN HELP

Depending on the available budget, original music can be created using real instruments, sample libraries played via MIDI or a combination of the two.

In the first case, SonusFactor can count on a team of experienced musicians. Using professional sample libraries is the ideal option when budget and/or timing constraints are an issue.

The programming part is done with the best dedicated software on the market (including East West, Slate Digital, Spectrasonics, FXPansion, Native Instruments, etc.) - tools that allow to faithfully reconstruct, in the virtual world, a realistic and expressive musical performance. This approach (long adopted by TV documentaries and series, such as ``CSI: Crime Scene``) offers the advantage of saving time and money, as all the work can be done by a single person. Thanks to the experience of a programmer who knows the executive praxis and the organology of musical instruments, everyone today can afford - for example - to include a symphonic orchestra in their own musical productions.

Finally, it is possible to adopt a hybrid approach, which is also common with Hollywood productions (as an example Hans Zimmer, appreciated soundtrack composer, uses orchestral samples in many of his films, including the ``Pirates of the Caribbean`` series).

infoIn-depth article

MIDI: WHAT IT ACTUALLY IS

The MIDI protocol has always had – quite unfairly so – a bad reputation among music purists, based on the belief that it generates a robotic and artificial sound (e.g. Karaoke backing tracks).

In fact, MIDI itself does not sound per se: it only carries the information on the performance of the musician and communicates them from one machine to another. A simple 3-byte MIDI message called “Note On”, for instance, instructs the synthesizer or sampler, tuned to the channel you are communicating with, with regard to the note to be played and to the speed of the attack (note volume).

THE EVOLUTION OF SAMPLING

Since its creation in 1983, the MIDI protocol has never been modified, but today, thanks to the rapid growth of RAM and Hard Disk capacity, it finally can make the most of the possibilities offered by sampling.

In the past, samplers were not able to reproduce all the nuances of human execution or the sound details of the instrument that they had to simulate. The piano of an old Yamaha PRS 300 arranger has 3 samples, one for the low, one for the medium and one for the high octaves, spread over 61 keys through pitch shifting (pitch change by means of digital processing). The result of using such a primitive technology consisted in the mechanical and unnatural sound we already mentioned.

Today, to reproduce the sound of a single snare drum, it is customary to record a hundred or more samples in order to reproduce the dynamics of the instrument (from ghost notes to the strongest hits), to simulate the use of the right and the left hand (round robin), to turn off the snares through key switching and so on. Some libraries also offer the possibility of activating and mixing various mikings (e.g. in the case of a snare drum, close miking, overhead and room mics).

Such a high level of realism makes it easy to trick the ear of listeners into believing that you have recorded a drummer in flesh and blood. After all, is this not precisely what happens before every single beat is stored and mapped in order to be played by a sampler?

My services are for: Companies, radios, TV stations, bands, producers, private clients.

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